The Firm; Firmly Kicks Your Butt! | Naperville Illinois Power Yoga ...

I had a chance to review the FIRM Calorie Explosion before it goes on Sale September 7th and I image love it so much I use some of the combos with my clients.  Anyone who was an avid aerobics fan in the 90s will appreciate the simple, aerobic drills that torch calories.  Nothing hard – a V-Step here, a side to side hop there – but don’t let the simplicity fool you – this workout is a killer.

I barely break a sweat these days in my cardio classes – but I pour buckets with the cardio squat variations in this workout.  You will need some 5-10 lbs weights to get the most benefit out of this workout DVD, but starting in December you will be able to purchase Cardio Weight Glove and Core Toner Kits.

What do I love most? 12 minute routines.  Dive right in and be done in imageas little as 12 minutes, vary your workout with customizable menu and burn longer!  The set and outfits are very modest – but I like modesty in my workout videos.  I don’t need to see some toothpick sized instructor with unrealistic cleavage hopping around. The ladies on this video were very professional, the set was low key, just a relaxing blue room, and the music was upbeat and real synced with the routines. The lead instructor had amazing energy and I appreciate when DVDs aren’t stop and go shooting.  I like to see the instructor work up a sweat, be challenged and out of breath a little.  Then you know that the workout is tough!

I highly recommend this video for anyone looking to burn some calories.  Many of the weighted moves have a kettlebell feel to them (since I just reviewed a Kettlebell book) which again will torch those calories. I am s ure these will be available for purchase at major big box retailers but you can order from Gaiam directly.

GAIAM, INC. AND THE FIRM UNLEASH A CALORIC EXPLOSION!

New York, NY / August 10, 2010 – Gaiam, Inc., the leading distributor of

lifestyle media in the fitness and wellness market is proud to introduce a series of new DVDs and workout kits this fall and winter from the timeless series, The FIRM®, a life-changing, body-shaping workout. 

The FIRM Calorie Explosion releases in September and includes four customizable powerhouse cardio circuits – Kick-butt Athletic Drills, Explosive Power Moves, Cardio Kickboxing and High-Intensity Moves – for fast fat-burning results.

“Gaiam is always looking towards the latest science to help consumers exceed their health and weight loss goals,” said Gaiam President of Entertainment and Worldwide Distribution, William S. Sondheim. “The new The FIRM Calorie Explosion was designed for today’s busy lifestyles, helping people burn more calories more efficiently.”

The FIRM Calorie Explosion provides four 12-minute routines.  Exercisers can customize their workouts, choose quick individual routines, mix two or three, or perform the entire workout for maximum effectiveness and calorie burn.

The four routines are led by The FIRM’s master instructors, Alison Davis McLain, Rebekah Sturkie, and Emily Welsh.   Segments include:

· Kick-butt Athletic Drills – Get your whole body in motion with these athletic moves mixed with low intensity sculpting

· Explosive Power Moves – Total body moves using light dumbbells to get your heart rate up

· Cardio Kickboxing – Blast your legs, arms and core with this high energy kickboxing routine designed to kick calories to the curb

· High-Intensity Moves – A blend of cardio and sculpting for maximum calorie burning

The FIRM has always understood that an integral component of efficient and effective exercise routines must combine high and low intensity cardio intervals with light weight sculpting.  This signature cardio plus sculpting fitness regiment leads to effective fat burning and muscle building that gets women the results they want.

For over 30 years, The FIRM has had an impact on the fitness industry, researching and creating superior fitness techniques and products, inspiring women nationwide to feel and look their best. The FIRM Calorie Explosion continues to provide exercisers with opportunities to strengthen and tone at maximum efficiency.

The FIRM® DVD will be available in retail stores on September 7, 2010 and at www.gaiam.com, followed by The FIRM Weighted Cardio Gloves Kit and The FIRM CoreToner Plus Kit in December.

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